Vespa Print Ad Design
I was the designer and illustrator for a print ad campaign for Vespa, highlighting the brand as a classically Italian, timeless lifestyle. We aimed to target the 18-24 year-old audience, who is very interested in finding community and fitting into an “aesthetic”. We framed Vespa as a lifestyle (not just a vehicle) that fits anyone who places a high value on style. You don’t just need the Vespa, you need the accessories and all. Additionally, this meets the low-spending needs of the demographic, helping them to buy into cheaper Vespa accessories to still be apart of the life without the scooter.
I was selected for MU Visual Art and Design Showcase for the illustration/art of this campaign. I designed these inspired by vintage Italian posters, giving them an elevated feel that not only encourages you to put yourself in the image, but also serve as beautiful artworks themselves.
Copywriting by Emma Dube.
The Performance Review Book and Report
As the Art Director for MOJO AD Agency, I crafted book design for a 28 page, printed plan book for our original industry research report. I art directed the theme of “The Performance Review,” using dark and simple circus imagery to discuss frustrations and hurdles young adults face when entering the workforce. Below are a few spread designs from the book.
The report features a 60-question survey, primary and secondary research, and more, on work/career for the 18-24 year-old market. Click here to view the entire report.
Botanical Collections Print Catalog Winter 2024/Spring 2025
As the sole designer and marketing associate for Botanical Collections, I revamped the product catalog for the Winter 2024/Spring 2025 season. These catalogs get sent to all new and existing clients. The focus this year was to add in more storytelling to demonstrate the craftsmanship and love that goes into hand-throwing each piece of pottery.
